Tag: Online marketing

4 Secrets To Improve Customer Loyalty


It is not secret that every online business’ desire is to get new customers. After you have gained the new customers, successful businesses put effort to make sure that they retain their new customers so that they add their already existing loyal customer base. With a high number of happy and loyal customers, your online business is destined to a greater height. There are different secrets on how you can attract and retain online customers.

Secrets on how to improve online customer loyalty

Here we have covered a list of the best ideas on how to retain your new online customers

1. Engage your customers

call centerThrough different social mediums, engage with your online customers frequently. It is one of the best ways to make customers feel connected to loyal to your business. You can also use emails and newsletters to inform your customers of special promotions and any other changes you may planning to do in your online business. Invite your customers to test your new products and features immediately you have done any changes. They can be changes to your shipping terms or changes on your landing page. Their feedback matters a lot.

2. Solve customer problems

Running a successful online business comes with its fair share of challenges. You will encounter a lot of questions from customers who expect you to address them professionally. Always bear in mind that customer is the king, and whatever questions they have should be tackled in a professional way. You customer care staff, or yourself when replying to customers should be polite and try to solve their concerns as much as possible.

3. Send order immediately

To ensure that orders get to your customers on time, send them as soon as you can. This will significantly improve your reputation so much. And if there is any delays due unavoidable circumstance, communicate that the affected customer immediately. To ensure goods are delivered, provide your customers with a way to report successful delivery once they receive their goods.

4. Get your customers’ honest opinions

In the process of interacting with your online customers, ensure that you get their honest opinions about your products, marketing campaigns, services and offers you provide. You can carry out surveys through which you can get their thoughts about your new products, or a change to your online store. Always try as much as possible to respect their opinions and implement what majority of your customers say about your business.

Secrets To A Successful SEO Campaign


No one spends money running an SEO campaign for the sake of doing it. The goal is always to ensure that there is a good return on investment. When a campaign underperforms, it is time to consider which key factors were ignored in the planning or implementation stage of the campaign.
A Successful campaign is geared towards more than just attaining a high ranking on search engines. It majorly involves increasing the number of visitors to your site and turning them into loyal followers. Doing this means going beyond traditional SEO tactics. As the digital industry transitions, actions that were initially only used in digital marketing campaigns are now being applied in SEO campaigns.

Key elements of a successful SEO campaign

1. A pay-per-click campaign

seo goalThe key idea in running a pay-per-click campaign is to attract visitors. However, the first step should be to find out which keywords perform well. You can do this by first conducting a keyword research. However, the data received from keyword search tools is not always reliable. To ensure the best result from the campaign, do an additional research from the pay-per-click campaign itself. This will help you to understand which keywords and phrases perform the best. Driving traffic to your site is only part of the goal. However, attracting the right visitors can help you to convert them easily into paying clients.

2. Building valuable links

This is the second benefit to understanding the right keywords in an SEO campaign. This is because besides attracting visitors, they build your site’s value through building links. To identify the most relevant links, one has to know which top rated sites are related to the keywords employed. Through this strategy, one can build organic traffic to a site thereby increasing its value over time.

3. Leverage SEO with social media traffic

social mediaOne of the main benefits of using social media is that it is easy to build a large following with a small investment. This traffic can then be directed to the site. This is one key component of any successful SEO campaigns. Also, employing the same keywords identified above, the traffic from social media sites can be quite targeted.

4. Writing high-value content

Having keywords that attract people to your site can only be useful if those visitors find a reason to stay longer on the site. The best way of doing this is by running a blog. Considering that there are thousands of blogs out there, only those with valuable content can attract organic traffic. The blog is also a good place to exercise your SEO skills, in addition to applying it to your website.

These are some of the key components of a successful SEO campaign, that if implemented will attract new leads to your online business.