Tag: Online marketing

Business

4 Secrets To Improve Customer Loyalty

Marisol McCrae

It is not secret that every online business’ desire is to get new customers. After you have gained the new customers, successful businesses put effort to make sure that they retain their new customers so that they add their already existing loyal customer base. With a high number of happy and loyal customers, your online business is destined to a greater height. There are different secrets on how you can attract and retain online customers.

Secrets on how to improve online customer loyalty

Here we have covered a list of the best ideas on how to retain your new online customers

1. Engage your customers

call centerThrough different social mediums, engage with your online customers frequently. It is one of the best ways to make customers feel connected to loyal to your business. You can also use emails and newsletters to inform your customers of special promotions and any other changes you may planning to do in your online business. Invite your customers to test your new products and features immediately you have done any changes. They can be changes to your shipping terms or changes on your landing page. Their feedback matters a lot.

2. Solve customer problems

Running a successful online business comes with its fair share of challenges. You will encounter a lot of questions from customers who expect you to address them professionally. Always bear in mind that customer is the king, and whatever questions they have should be tackled in a professional way. You customer care …

SEO

Secrets To A Successful SEO Campaign

Joseph Vaughn

No one spends money running an SEO campaign for the sake of doing it. The goal is always to ensure that there is a good return on investment. When a campaign underperforms, it is time to consider which key factors were ignored in the planning or implementation stage of the campaign.
A Successful campaign is geared towards more than just attaining a high ranking on search engines. It majorly involves increasing the number of visitors to your site and turning them into loyal followers. Doing this means going beyond traditional SEO tactics. As the digital industry transitions, actions that were initially only used in digital marketing campaigns are now being applied in SEO campaigns.

Key elements of a successful SEO campaign

1. A pay-per-click campaign

seo goalThe key idea in running a pay-per-click campaign is to attract visitors. However, the first step should be to find out which keywords perform well. You can do this by first conducting a keyword research. However, the data received from keyword search tools is not always reliable. To ensure the best result from the campaign, do an additional research from the pay-per-click campaign itself. This will help you to understand which keywords and phrases perform the best. Driving traffic to your site is only part of the goal. However, attracting the right visitors can help you to convert them easily into paying clients.

2. Building valuable links

This is the second benefit to understanding the right keywords in an SEO campaign. This is because besides …