Hiring the right SEO company to help you rank your small business in popular search engines such as Google can be quite overwhelming. If you are new in this field, you may find it confusing with the jargon used. In fact, you may not be aware of what you are in even paying for. If you want SEO services, ensure you hire an agency that provides comprehensive packages that can suit your business. Remember that not all SEO companies are created equal, and you cannot afford a costly mistake.
SEO services for small businesses
This is a useful part of any SEO project. Before you come up with a plan to start to improve your business rankings on search engines, you need to know the right keywords to target. Every page on your website needs to target at least one or two unique keywords. Also, you should have a lot of pages targeting several keywords. This is necessary to cover the various aspects of your business. It is advisable to look for synonyms too.
The process of choosing keywords comes down to:
- Keyword relevance to your business and commercial intent
- Number of people searching for the keyword in your geographical location
- Keyword competition
SEO companies use powerful keyword research and analysis tools. Although you can also use such tools, experts understand the metrics better.
After completing comprehensive keyword research, the work of SEO service company is to help you create new pages for your website for those keywords. If you do not a relevant page on your website, then you are not likely to rank. It is advisable to work with SEO experts to help you target and rank your new search terms.
After creating a dedicated page on your topic after keyword research, you should optimize it for the search engines. Remember that search engines are computers that need to understand your page before ranking it. Experienced SEO consultants can make modifications to your content to ensure Google understands them very well. This type of SEO is ideal for small businesses as it is affordable. Also, ROI is quite good on page optimization.
Finding the right keywords to rank is not sufficient. In any case, hundreds or thousands of other websites contain the same terms. Therefore, how does search engines rank these pages? They figure it out by checking the quality and quantity of links that are pointing to that page. You should note that external links are considered superior to internal links.