How can SEO improve your business?
Have you created your website to get more customers through your online presence? This is a very effective strategy. It is important to improve the SEO of your pages and articles by hiring an Edmonton SEO Company, in order to sustainably increase your search engine traffic. Here are our tips for doing it.
Do your keyword research
You should always write for your visitors, but take the time to research 
upstream. The goal is to find the best keywords to guide the optimization of your site.
Identifying which expressions are the most searched by users allows you to better understand their intentions when using a search engine, and therefore to answer them in the most precise way possible.
There are free and paid tools to perform this step.
Start with Google AdWords Keyword Planner. Just enter an expression or word to access its search volume and competition level, which is calculated based on AdWords buyers bidding. You can also use the tool to get new ideas for related expressions.
Optimize each article and page for SEO
You work on an article, know what you have to say on it and how it will help your readers and customers, but you do not know how to optimize it for it to be best referenced by Google and Bing? Follow these steps to get there:
- Use your main keyword at the beginning of the title (tag h1)
- Integrate it into your introduction
- In your subtitles (h2 or h3), use synonyms or lexical