Marisol McCrae | Smart Media Inc.

Three Digital Marketing Tips for Your Internet Enterprise

Marisol McCrae09/03/201909/03/2020

Entrepreneurship builds the foundation of modern democratic societies. And with the help of technology, the chances for all people to succeed in business these days are higher than ever. With only Internet access, one can build a business enterprise with varieties of choice.

For instance, Ryan, a seven-year-old boy, has made his way to Forbes and earned the title ‘mini-mogul’ because he managed to acquire approximately $22 million in 2018 from YouTube. Other names such as Jeff Bezos, Christy Walton, and Phil Knight are executives in the retail business with estimated riches that surpass $20 billion.

For you, you may not make that much money if right now is the first time for you to conceive an online enterprise. However, every big thing has a starting point somewhere. And here, you will learn how digital marketing will help you to build your business.

Developing Your Brand

Your company’s brand is the direct representation of your product. And the most common mistake related to branding is to take it for granted. Your logo must be relevant to your business. The name of your enterprise must be thoughtful. And you have to maintain your brand’s reputation so that you can reach more and more customers over time.

In theory, you can always design your brand and logo by yourself. However, professional designers should be preferable since they know the precise factors that will be effective to target a specific market. Besides, you cannot base your design solely on your taste and …

Uncategorized

Six Hints to Choose the Best Digital Marketing Agency

Marisol McCrae26/01/201927/05/2020

The digital marketing field is dynamic. The key reason is that companies need to interact more with their customers. However, it is worth noting that not all the digital marketing agencies that you will come across are created equal. You must take your time to ensure that you select the ideal digital marketing company for your business. Presented below are some of the hints that will help you to choose the best digital marketing company.

Expertise & Experience

The first step that you need to take is to find out more about the expertise of the firm in question. If possible, select digital marketing that specializes in the areas that you are interested. For instance, if you need SEO services, then you should not go for a digital marketing professional that specializes in paid advertising. A firm that specializes in a certain area knows the practices to follow to avoid pitfalls.

Reputation

The reputation of the digital marketing agency in question matters a lot. When you hire a reputable company, then you will have peace of mind knowing that it offers services that are second to none. If you wish to discover more about the agency that you wish to choose, then you should go through client reviews left by present and past clients. If you come across too many negative reviews, then you should avoid the firm as the odds are that they offer mediocre service.

Location

If possible, go for a digital marketing agency that is based near …

Digital Marketing

Benefits of Marketing Your Business through YouTube

Marisol McCrae19/07/201812/01/2020

Many celebrities, comedians, and artists can testify to how powerful and effective YouTube has been in helping them launch their careers. Nobody can, therefore, deny how effective video marketing can be. If you are a small business owner, you can expand your business’ reach through marketing on YouTube.

Capture Attention

Nothing can captivate the attention of your audience more than a YouTube video that is creative. The exposure that your business will be able to get will be extraordinary. According to the statistics from YouTube, viewers watch hundreds of millions of hours of YouTube videos every day. Making YouTube videos about your business and the services you are offering is a great way to get the attention of potential clients.

Improving Traffic Volumes

YouTube has more than 1 billion users worldwide. The numbers from YouTube shows that every year, the number of YouTube users increase by 50% every year. YouTube marketing is, therefore, the most effective way to get your business message to get to millions of potential customers globally. This reach is more comprehensive than what you could have gotten from cable stations and regular television. It is also very cost-effective.

Viral Marketing

There are a lot of marketing advantages that YouTube videos will provide your business with. One of them is that you will be able to embed videos on websites easily and to share them and social media. Marketing through the use of YouTube videos can also create a ripple effect since your viewers will be able …

Business

Hiring Business Advisors

Marisol McCrae19/06/201819/02/2019

When you have a business, the process of maintaining and growing your business may be quite challenging, especially if you are the brains of the company and you are doing it alone. It will really help if you hire someone with expertise in maneuvering around growing a successful business, like an advisor or a consultant.

In the event that you hire an advisor or a consultant, it can really help you in getting insights from an expert outsiders perspective and maybe help you with coming up with new ideas to grow your business. However, when hiring advisors or consultants, you must do it and choose wisely. In this article, we will talk about a few considerations to keep in mind when hiring business advisors. Here are some things you will have to look for when hiring business advisors:

Expertise and Qualifications

When you want to hire a business advisor to help you with growing your business, one of the most important things that you will have to look for is their expertise. You would want a business advisor who is an expert in the industry that your business is in.

Another thing that you will have to look for are qualifications. You will have to hire someone with great qualifications and credentials if you want to hire a great consultant in order to help you grow your business. Look at their experience and their certifications. Hold an interview with them to know more about their history.

Pricing

Another important thing …

SEO

5 Common SEO Mistakes You Should Avoid

Marisol McCrae15/06/201808/10/2019

The looks of your website and the content you fill it with will not count if you have ineffective SEO tactics. You will not achieve the results you want until you set your search engine optimization right. This requires mastery of SEO practices, and a little bit of time as well. Working with a professional SEO Thailand company will ensure that you steer away from such mistakes and achieve the best possible results. For your page to rank well in search engines, you cannot afford to make any mistakes during optimization.

Common mistakes

No crawling

Crawling refers to when the bots of the search engine analyze website content in an attempt to understand what the page is all about and rank it. A majority of sites are crawled and indexed over time. It may take time before your site is crawled and indexed again, after updating the content of the site. You can speed up this process by having a sitemap for your website, which will list all the URLs to make it easier for the bots to crawl your site. You can also block URLs that you do not want the bots to crawl.

Poor content

With current SEO, quality outweighs quantity to some level. The content on the website needs to be of very high quality and relevant. Your copy should be well organized and have a good word count to ensure that the Google algorithm will have an easy time deciphering information from it and match it …

Digital Marketing

Digital Marketing Professionals: Various Services That They Offer

Marisol McCrae15/06/201812/06/2018

No business has ever stood strong and tall without the power of marketing. Advertisements are the most powerful force to reckon with in the field of business. However, the style with which they are carried out matters a lot. Not every mode of marketing and advertisement is efficient enough. On the bright side, some professionals like ClickSlice specialize in this arena and are more than willing to do their very best. They offer different kinds of services that you are going to need at some point.

Content creation

For sure, no online business can survive without these services. It takes ample time for it to materialize and get to a top ranking status. For anyone that’s hooked to the line of content creation, it is definitely no joke.

So much is at stake if professionals are not at all involved. Which is why we have the networking option for us to maneuver our way around efficiently. Understanding it to the core is one way of ensuring that content creation becomes a valuable asset to your businesses online.

Marketing consultation

A business of any nature depends on the marketing tools and approaches used. Since marketing is a broad term, it has been sliced down to many others that are comprehensible. For instance, it doesn’t take a genius to realize all that is involved in these particular services.

Marketing consultation has been in the spotlight lately especially about what it entails. Not to mention what exactly it brings to the table at …

Marketing

The top marketing challenges

Marisol McCrae02/11/201708/10/2019

If you are a business owner or an advertiser, then you know how hard it is to come up with promotional campaigns that can really attract the attention of your target consumers. You also have to take note that there are other companies out there that are advertising the same type of products or services that you are promoting. The competition is tough, nowadays, so you really have to think of effective ideas.

The challenges that you may encounter

There are various challenges that you may encounter as you try to market a certain product or service. But if you are resourceful, there is no doubt that you will be able to surpass all of these.

Choosing the right technology

It is true that the technological advancements have given a lot of ways for business owners to promote what they have to offer. But the question is, which is the right technology to use? It is worth noting that not all the technologies available are appropriate for your promotional campaign. Therefore, you have to be smart when choosing one.

Hiring the right services

When it comes to advertising, there are different services that you can avail of so you can make things easier. But then again, which is the right group of people that you need to go to? If you go with the wrong group, then most likely, your promotional campaign will fail.

For instance, you want to advertise a franchised business; a fast food restaurant for example. The …

SEO Web Design

The Prerequisites Of Web Development – Facts To Know

Marisol McCrae12/04/201708/10/2019

For any business to succeed, having a functional and responsive site is a basic requirement. However, this dream can be far fetched particularly for someone that is new online. To make it here, you need to master the ins and outs of this industry. This could be some understanding in web design, web hosting, social media marketing practices and search engine optimization practices to help your website rank. That said, here are some prerequisites needed to have a website up and running.

Understand the purpose

Before making any technical moves, the first thing to do is to come up with an objective. Do want to use it for business reasons? Is it an informational site? Having clear answers to this questions is vital considering that any design or creation made should address these considerations. Besides, other parameters like the amount of service data and the number of expected visitors go a long way in influencing other technical decisions.

Domain Name

The domain name is your online identity. As such, it is prudent to choose a domain name that is relevant to your business. This way, users can quickly find you and identify themselves with your brand. That said, you should also exercise caution with the domain name extension you will be using. Extensions like .com, .org, .co.in and many others are used for specific reasons and just for the sake of it.

Web Hosting

Domains do not exist in isolation. They are hosted on some servers. These special servers that …

SEO

Benefits Of Working With A Professional SEO Company

Marisol McCrae07/01/201708/10/2019

Search engine optimization(SEO) is a major player in e-commerce. Websites have to employ the SEO techniques to rank high in search engines. This leads to higher conversion rates and consequently, more profits. With this in mind, the decision to hire a Seo agency essex needs to be taken quite seriously. It is the best shot at achieving great results from search engines and generating traffic to your website. With the right company working for you, you stand to gain significantly.

Top Benefits

Maximizing your earnings

A good SEO company will provide all the necessary and relevant content that is required to drive traffic to your website. Higher traffic means better chances of conversion, which consequently results in more profits. A majority of such service providers offer back linking services, which is one way of attracting traffic to your site. Therefore, you stand a chance of reaping great benefits by outsourcing SEO services.

Accessibility

Most companies are capable of offering their services remotely through the Internet. This means that geographical boundaries will not hinder you from getting the best services from around the world. You can enjoy all the SEO services offered by any company without having to think of physical distance as a limiting factor.

Professionalism

Many people usually shy away from hiring professionals simply because they have a basic understanding of how to go about SEO. It takes more than just coming up with ideas and writing content for great SEO. You might be able to grow your traffic, …

SEO

Why Businesses should incorporate a SEO Strategy

Marisol McCrae02/09/201615/11/2021

In today’s world where every business has a website, it is important to try and incorporate a SEO strategy. The function of SEO for businesses is to make businesses stay ahead of the completion. It is one thing to have a website but is another thing to have a website that benefits your business.

To incorporate SEO strategy in your business, you need to consult SEO experts. SEO experts have the skills required to help your website rank better in the search engine. Incorporating SEO strategy is the only way to gain success in your online business.

Benefits of SEO

Easy physical location search

If you have a store in your city, you will be surprised to find that most of the customers are likely to find you by searching online. Gone are the days when people used to search the directory or yellow pages for information about companies or business. For instance, if you offer phone repair services in your town, you need to make people know where you are located and what your do.

Immediately someone needs the services of a phone repair technician; they go to the search engine and type ‘phone repair services in town’. If your SEO is good, then the customers will find you on the list and come to your location.

Cheaper marketing

We all know that the traditional advertising and marketing techniques of posters and street banners are outdated. Getting your advert on the mainstream media like television and radio is not …

SEO

Important SEO Services For Small Businesses

Marisol McCrae31/08/201608/10/2019

Hiring the right SEO company to help you rank your small business in popular search engines such as Google can be quite overwhelming. If you are new in this field, you may find it confusing with the jargon used. In fact, you may not be aware of what you are in even paying for. If you want SEO services, ensure you hire an agency that provides comprehensive packages that can suit your business. Remember that not all SEO companies are created equal, and you cannot afford a costly mistake.

SEO services for small businesses

Keyword research

This is a useful part of any SEO project. Before you come up with a plan to start to improve your business rankings on search engines, you need to know the right keywords to target. Every page on your website needs to target at least one or two unique keywords. Also, you should have a lot of pages targeting several keywords. This is necessary to cover the various aspects of your business. It is advisable to look for synonyms too.

The process of choosing keywords comes down to:

Keyword relevance to your business and commercial intent
Number of people searching for the keyword in your geographical location
Keyword competition

SEO companies use powerful keyword research and analysis tools. Although you can also use such tools, experts understand the metrics better.

Page creation

After completing comprehensive keyword research, the work of SEO service company is to help you create new pages for your website …