Tag: Social Media

Benefits Of Doing SEO For Your Business Website

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Running a fully functional website that is SEO friendly is one of the greatest digital marketing strategies for any business person. Since almost all businesses in your line of products have a website, then it is up to you to make sure that your business is visible whenever clients visit the search engines like Google and Bing. If you are looking for the best digital marketing experts to work on your website, then try the Phoenix SEO Lab experts for the best results. Below are the benefits your business will enjoy.

Benefits of doing SEO for your business website

Improve your website ranking

gfhgfhgfhgfhgfhfghThe search engines use particular algorithms to rank sites that are similar. It is no coincidence when people search for particular keywords that some businesses appear on the first page while others trail on the last pages. If you need your website to rank high in relation to a particular products or keywords, then an SEO expert needs to work on it.

Creates a brand awareness and reputation

Every business person is looking forward to having a business that is widely known by as many people as possible. One of the strategies to use if to make sure that it is on the web through a website or social media profiles. When it comes to websites, appearing on the first page of a website will enable more people to see and click on the product. According to a survey, such websites receive many times more clients than those on second and subsequent pages of the search engine. This increases the brand awareness and reputation within a short time.

Increases traffic and customer interactions

Most people tend to associate themselves with products on websites that rank high on the search engines. As they look for goods and services, they tend to visit the first few websites that appear on top. If you happens to be there, then you can be assured of a high traffic and consequently some interaction as they make inquiries. This allows business owners to clarify various points regarding the products and get a feedback which is paramount for improvement.

Increases in sales and profits

dfgfdgdfgdfgdfgfdThe bottom line of any business is to make profits through increased sales. With a high traffic, more inquiries and a chance to improve on the product as seen above, the business stands a great chance of improving on sales and profits.

Therefore, the above points make it crucial to have a website for your business and most important have an expert take care of the SEO.

Secrets To A Successful SEO Campaign

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No one spends money running an SEO campaign for the sake of doing it. The goal is always to ensure that there is a good return on investment. When a campaign underperforms, it is time to consider which key factors were ignored in the planning or implementation stage of the campaign.
A Successful campaign is geared towards more than just attaining a high ranking on search engines. It majorly involves increasing the number of visitors to your site and turning them into loyal followers. Doing this means going beyond traditional SEO tactics. As the digital industry transitions, actions that were initially only used in digital marketing campaigns are now being applied in SEO campaigns.

Key elements of a successful SEO campaign

1. A pay-per-click campaign

grovhweivj2fw2f23cwef2The key idea in running a pay-per-click campaign is to attract visitors. However, the first step should be to find out which keywords perform well. You can do this by first conducting a keyword research. However, the data received from keyword search tools is not always reliable. To ensure the best result from the campaign, do an additional research from the pay-per-click campaign itself. This will help you to understand which keywords and phrases perform the best. Driving traffic to your site is only part of the goal. However, attracting the right visitors can help you to convert them easily into paying clients.

2. Building valuable links

This is the second benefit to understanding the right keywords in an SEO campaign. This is because besides attracting visitors, they build your site’s value through building links. To identify the most relevant links, one has to know which top rated sites are related to the keywords employed. Through this strategy, one can build organic traffic to a site thereby increasing its value over time.

3. Leverage SEO with social media traffic

giowig34gf3f3vf34f34One of the main benefits of using social media is that it is easy to build a large following with a small investment. This traffic can then be directed to the site. This is one key component of any successful SEO campaigns. Also, employing the same keywords identified above, the traffic from social media sites can be quite targeted.

4. Writing high-value content

Having keywords that attract people to your site can only be useful if those visitors find a reason to stay longer on the site. The best way of doing this is by running a blog. Considering that there are thousands of blogs out there, only those with valuable content can attract organic traffic. The blog is also a good place to exercise your SEO skills, in addition to applying it to your website.

These are some of the key components of a successful SEO campaign, that if implemented will attract new leads to your online business.