Have you created your website to get more customers through your online presence? This is a very effective strategy. It is important to improve the SEO of your pages and articles by hiring an Edmonton SEO Company, in order to sustainably increase your search engine traffic. Here are our tips for doing it.
Do your keyword research
You should always write for your visitors, but take the time to research upstream. The goal is to find the best keywords to guide the optimization of your site.
Identifying which expressions are the most searched by users allows you to better understand their intentions when using a search engine, and therefore to answer them in the most precise way possible.
There are free and paid tools to perform this step.
Start with Google AdWords Keyword Planner. Just enter an expression or word to access its search volume and competition level, which is calculated based on AdWords buyers bidding. You can also use the tool to get new ideas for related expressions.
Optimize each article and page for SEO
You work on an article, know what you have to say on it and how it will help your readers and customers, but you do not know how to optimize it for it to be best referenced by Google and Bing? Follow these steps to get there:
- Use your main keyword at the beginning of the title (tag h1)
- Integrate it into your introduction
- In your subtitles (h2 or h3), use synonyms or lexical expressions close to your keyword
- Create links to third-party sites, whether they provide additional information for your readers or send them to a reference site
- Be sure to create short URLs and include your keyword
The question of synonyms and words related to your main keyword is important because SEO has evolved a lot. Thus, Google will penalize you if you repeat too much your keywords and favors the sites that answer the queries of the Net surfers.
Engage your readers
If you see that the bounce rate is particularly high on one or more of your articles, review your copy as soon as possible.
The more a reader stays on your site, the more you turn to better positioning because this behavior sends a positive signal: that of content appropriate to the search of the Internet user.
- You can analyze your bounce rates by logging into your Google Analytics account.
- Write lengthy articles (1,500, 2,000 words or more)
- Items that are long and rich in external references tend to be better positioned.
The idea is not to write 2,000 words for each article on your blog, but to take the time, when the subject is appropriate, to develop an in-depth theme to help your readers solve a problem, to master A subject, or give them ideas.
This advice is sometimes less relevant to certain types of industries, such as entertainment, where shorter and more striking content can also be privileged. The best is to gauge the receipt of your articles by your target audience, rather than just thinking in terms of SEO.
Increase the number of shares on social networks
The question of whether sharing on social networks positively affect the referencing of a site regularly returns to the front of the stage.
Sharing and “like” do not immediately contribute to the referencing of an article. On the other hand, they increase your visibility and therefore the probability of getting new backlinks on other sites, via the people who will have discovered your content on these networks.
To the extent that the main social sites (YouTube, Facebook, Twitter, LinkedIn …) are often well referenced by the search engines and have themselves become true research platforms, it is important to optimize your presence there.
Add sharing buttons on each item and test different placements of those items to see which ones increase the number of “I like” or shares. Do not do it on a landing page, however, so as not to distract and reduce the conversion.
Improve the speed of your website
Does loading time take more than a few seconds? In this case, you not only lose many visitors, but you also threaten the SEO of your pages and articles.
The last update of the Google algorithm, which took place in April, is clear on this point: each page is analyzed on a case-by-case basis to better position the most appropriate and relevant pages.
Submit your sitemap
Wanting to be positioned is a thing, but first, you have to index your content. To make crawlers (search engine robots) easier, create a Google Search Console account, the new version of Google Webmaster Tools, and submit your Sitemap.
Take advantage of it, at the same time, to observe the evolution of the requests that lead to your site. They will be used to refine your content and titles.